August 13, 2015

What I'm Reading: "Homemade for Sale" Cottage Food Business Primer

You know all those small-batch products you're seeing at farmer's markets: pickles, jams, pretzels, vinegars, and other items you wish you had time to make yourself but are glad others are making for you? Well, their makers are worth supporting for a number of reasons. The first and most obvious is that if you shop selectively, you're getting delicious, high-quality, homemade products straight from the hands of the person who made it. Another is that if you believe in the value and transparency of local food systems, this is a first step in capitalizing yours. Reward a quality cottage food business and you're helping the next generation of makers establish a foothold in the local economy.


If you want to be the next Jeni Britton Bauer (Jeni's Splendid Ice Cream) or Beth Linskey (Beth's Farm Kitchen), here's a great book to help you get started: Homemade for Sale: How to Set Up and Market a Food Business From Your Home Kitchen, by wife-and-husband team and back-to-the-land gurus Lisa Kivirist  and John D, Ivanko. 

This user-friendly guide explains that the explosion of culinary entrepreneurs we're seeing at the greenmarkets and online (just check out mouth.com, or go down the list of winners of the annual Good Food Awards) owes a lot to changes in state laws governing small-scale, independent home-based food businesses. Over 42 states have recently established such laws, making it easier than ever before to launch a business out of your kitchen.

Homemade for Sale covers everything from navigating your state's cottage food laws to product development, design, packaging and pricing; navigating zoning, licensing and legal hurdles; managing the books, and for those who want to, scaling up. Interspersed are profiles of successful "cookiepreneurs" and "profitable picklers," as Kivirist and Ivanko dub members of the kitchen entrepreneur movement, as well as tips gleaned from the couple's own experience of starting and running their carbon-negative inn, Serendipity Bed & Breakfast, and their farm in southwestern Wisconsin.

Helpful tips include advice on making sure your baked good is a "non-hazardous" one (meaning low moisture and shelf-stable to prevent mold and harmful bacteria growth); offering samples of your product (check venue rules and local health department regulations first), and a word of warning to Canadians (where selling food made in your home kitchen is outlawed for all but farmers).

The promotion, advertising and public relations chapter offers plenty of helpful links to web design and social media sites, and to free directories on which you can list your business (forrager.com, etsy.com, localharvest.org and agrilicious.org, to name a few).

Read this book and you, too, will feel that you can play a part in changing our food systems for the better and changing the way America eats.





July 14, 2015

Coffee Cupping: How to Taste like a Pro


If you hang around "third-wave" coffee houses or coffee geeks you probably have heard the term "cupping." Yesterday I learned the basics of how it works at Irving Farm Coffee Roasters' spanking new Loft, not too far away from Union Square.

"Cupping" is the term coffee buyers use for tasting and evaluating coffees. At my Intro to Cupping class, we learned there are three categories of aromas that we'd be looking for. Enzymatic aromas relate to the plant-based characteristics of the coffee bean, and include the floral, citrusy and berry-like. Sugar burning aromas are the result of the sugars in the bean meeting heat. Not surprisingly, these tend to the deeper end of the spectrum: nut, malt, syrup, honey, chocolate or vanilla. Then there are the dry distillate aromas, which go even deeper, into territory that might be described by expert cuppers as smoky (pipe tobacco), ashy, medicinal (camphoric), or warming (cedar, pepper).

Our instructor Josh Littlefield even provided us with this handy flavor wheel to arm us with some descriptive adjectives to apply to our smell and taste sensations later on. As with my sake tasting experience, a big part of being able to identify the different aromas you discern is having the descriptive vocabulary to attach to them. Those terms make it easier to remember and describe different coffees or sakes.




The tasting was a two-part process: first we tasted from coffee that had been brewed with 205-degree fahrenheit water poured over grounds and steeped for about four minutes. A "crust" forms on top, so we slid our spoons in at 45-degree angles to break the crust and scoop up clean brewed coffee. We slurped and inhaled at the same time to maximize access to the aromas, tasting five different coffees that ranged from super peanutty to tea-like, to umami-filled, to one that tasted like blueberries. Our favorite was the Los Ninos honey process from El Salvador, which instead of being put in a mechanical dryer, is left to dry in the sun, giving it richer, honeyed deliciousness. (To learn the full story of how this coffee farm, Talnamica, and its owners, Hermann and Nena Mendez and their daughter Mayita, became part of the Irving Farm family, read my Edible Manhattan story on Irving Farm here.) Unfortunately Irving Farm has only made a small experimental batch of the Los Ninos; it'll be gone soon.

We then tasted pour-over versions of the same coffees, which lost a bit in aroma bandwith compared to the steeped coffee. To get the fullest range of aromas, Josh recommended a French-press coffee maker.

Here is another cool thing we got to sample: 36 tiny bottles of different coffee aromas (rose, coriander, hazelnut), synthetically replicated by Le Nez du Cafe, a kind of study guide or cheat sheet for coffee professionals or highly motivated amateurs.



And for a peek into the detail that the pros go into when they cup, here's a page out of Irving Farm's cupping notes, sprinkled with scribblings like "jam toast" or "cherry cola."


Josh told us that there are over 400 aroma/flavor compounds in coffee, more than twice that of wine, though he admitted that wine people might take issue with that claim to tasting complexity hegemony.

For those who are interested, every Thursday at 10 am, Irving Farm holds a public cupping at its Loft.

July 7, 2015

Cooking Teacher for a Day

From left, students Angel Gutierrez, Melvin Carter, instructor Andrea Bergquist-Zamir, Carrie Pierre, Lewil Rodriquez, Martha Nunez and Dominique Icart.
As a non-professional in the kitchen,  I was happy to be invited to guest teach my second Japanese food cooking class at the West Side Campaign Against Hunger (WSCAH) recently. Chef Andrea Bergquist-Zamir has headed the Chef Training Program at the supermarket-style food pantry since May 2013, and has transformed it into a serious career training opportunity for WSCAH clients, many of whom face challenges ranging from lack of housing and documentation to mental illness. For some students, just getting to WSCAH or finding adequate childcare are major hurdles to overcome.

The first time I guest taught was in February. We made ozoni, the traditional rice cake soup served on New Year's morning (read my Saveur article on it here) and chirashizushi, a sushi rice dish scattered with various vegetable and other mix-ins Since the students loved both dishes, and they worked well in the class, we decided to repeat the same dishes even though ozoni is not exactly a dish for summer.





Once again, I found the students an impressive bunch: enthusiastic, eager to learn, and determined to get the dishes right. They were also once again adventurous in their tastes, and they delighted in eating the dishes we made. One student, Awilda Santana, exclaimed to me, "We're so lucky to be here now, at this time in food, when so much is happening." I couldn't agree more. Santana, as she is known by her classmates, also insisted on giving me her beautiful apron (which another WSCAH client had made by hand) and her chef's hat.

Student Awilda Santanna

Chef Andrea, who opted out of a high-powered career as executive chef of Marcus Samuelsson's Red Rooster and Merkato 55 to teach at WSCAH,  is proud that graduates of her classes have landed jobs in a wide variety of restaurants and kitchens, from Shake Shack and Whole Foods to Lucy's Whey, The Filling Station and Hot Bread Kitchen, to name just a few. Connecting with people and giving joy and hope through the food of one's heritage is a powerful feeling, and I felt grateful for the opportunity to do so. Now I'm just hoping I get invited back!





June 2, 2015

With Sake, Rules Are Made to be Broken: In the Class with John Gauntner




I'm in Las Vegas now, for John Gauntner's sake professional course. John is the foremost non-Japanese expert on sake, and the rise in popularity of his professional courses is testament both to his skill as a teacher and to the growing popularity of premium sake in the U.S. He's taught the course over 30 times, and this, he told us, was his largest class ever, at 70 people. 

The three-day course packs a massive informational punch, but some of the best parts are John's digressions and stories. Here's one he told to prove two important and related points: one, "exceptions abound" to any rules of thumb that you might try to apply to sake, and two, you can "rest assured that some of what is taught here will be contradicted by someone somewhere along the line." 

To prove his point, John told the story of visiting the Dassai brewery in Yamaguchi Prefecture about 10 or 15 years ago, to meet its president, Kazuhiro Sakurai. It is unusual for sake presidents to also serve as master brewer, or  toji, of their breweries, and Sakurai was no exception. One day, though, his toji quit on him, and Sakurai was in a bind. Impulsively, he decided he would take over as toji. He shook up a lot of things, including the brewing schedule. Instead of brewing for six months of the year, which is the way things have traditionally been done, he started brewing year round. To solve the problem of not having freshly harvested fall rice year round to brew with, he decided to freeze part of his rice crop to use in summer. He let John in on the secret to making good sake with this method: you had to mill, or polish the rice before freezing. 

Some time later, John visited the Rihaku Brewery in Shimane Prefecture. Chatting with the brewery president, he learned that Rihaku makes a special New Year's sake that ships every year on New Year's Day. But if they used local rice harvested in October, they would not have completed sake ready to ship on time for New Year's Day. So they decided to use rice from the previous year, which they had frozen. His secret? "You must not mill the rice before you freeze it."

May 8, 2015

On Translating Haruki Murakami, and New Japanese Storytellers

From left to right: Roland Kelts, Jay Rubin, Ted Goossen,
Motoyuki Shibata, Aoko Matsuda, Satoshi Kitamura.

Literary translation and Japanese masters fictions were the topics last night at a Japan Society talk that brought together two North American translators of international cult favorite Haruki Murakami, a Japanese translator of American fiction, an emerging Japanese novelist and a top Japanese illustrator.

Is translation art or merely the mechanical act of transcribing one language into another? What happens when the novelist who is being translated is an accomplished translator himself? What inspires the longtime translator to attempt penning a novel? These were some of the issues addressed in "The Magical Art of Translation: From Haruki Murakami to Japan's Latest Storytellers."

Jumping right into the craft of inspecting words and phrases, panelist Ted Goossen, a Murakami translator from York University in Toronto, expressed uncertainty that there was anything "magical" about the act of translation. His colleague Jay Rubin, emeritus Japanese literature professor at Harvard, opined that yes, translation did involve some sort of magical alchemy, yet flatly denied that the process was in any way creative. Okay, every person has his or her own take on the matter.

Motoyuki Shibata, who recently retired from his post teaching American literature and literary translation at Tokyo University, pointed out that both Murakami and his predecessor, Futabatei Shimei, (whose novel Ukigumo, or The Drifting Cloud, published in 1887, was one of my grandfather's favorites), both wanted to break free of the stifling Japanese literary conventions of their day. Shimei, a translator of Turgenev, wrote his first fictional paragraph in Russian, and Murakami, who has translated Raymond Carver, wrote the first paragraph of Hear the Wind Sing in English.

Rubin was incited to write his first novel, The Sun Gods, out of sheer anger, he explained, over the illegal roundup an imprisonment of Japanese Americans during World War II. His book is set in Seattle and the Minidoka concentration camp in Idaho before, during and after the war. Rubin was shocked to learn of this chapter of U.S. history when he was in graduate school, and urged audience members to read Monica Sone's Nisei Daughter to learn more about the period.

Rising Japanese novelist Aoko Matsuda said that she valued her translation work (of the writer Karen Russell) as much as her fiction writing, explaining that both occupy the same part of the brain that tries to fix free-floating voices on the page, and that both have made her "love literature more and more."

Picture-book artist and illustrator Satoshi Kitamura deftly brought the discussion of translation into the realm of images, explaining that he is trying to translate the feeling and tone of the text into pictures. He's worked with poets John Agard and Charles Simic, and showed work from those books as well as his charming illustrations from the children's book The Yesby Sarah Bee. Shibata interjected here, saying that often when he feels that a poetry translation of his falls short it is Kitamura's illustration that helps bridge the gap and make the translation feel whole.

Panel moderator Roland Kelts told us after the discussion that far from micromanaging his translators, Murakami adopts a fairly "laissez-faire" attitude, leaving his translators free to do their work unhindered. The panel also introduced me to new Japanese fiction writers that I'm eager to check out. Several, including Mieko Kawakami and Hideo Furukawa have been published in the journal of new writings from Japan Monkey Business, which is edited by Goossen and Shibata.

April 28, 2015

The Birth of Sake: A Look Inside Japan's Yoshida Brewery

Cooling just-steamed rice at Yoshida Brewery. Photo by Yasuyuki Yoshida.
Those who love sake or Japan or both will want to see "The Birth of Sake," director Erik Shirai's love letter to his ancestral country and its people, and a glimpse into the grueling work and hard-won camaraderie that are part of the fermented rice beverage-making process. I caught the last showing of the film at the Tribeca Film Festival, where Shirai won a special jury mention in the best new documentary director category.

Shirai, who worked as a cameraman on Anthony Bourdain's "No Reservations" travel show, says he stumbled upon his subject when he met the young scion of the 140-year-old Yoshida Brewery, Yasuyuki Yoshida, 27, at a promotional event. The brewery sells under the Tedorigawa label, a half dozen types of which are available in the U.S. and are prized for their elegance, finesse and balance.


Toji Teruyuki Yamamoto checking on his product up close. Photo by Erik Shirai.
At the heart of the film are toji (master brewer) Teruyuki Yamamoto, 68, and Yoshida, who is being groomed to take over the post of toji and become president of the brewery when his father retires. Yamamoto brings his pet bird with him to the Ishikawa Prefecture brewery every winter when he arrives for the six-month sleepover that all brewery workers have to commit to. He treats his sake "mother" and main mash with as much loving care as his bird, and talks of making sake in terms of raising a child, a process that requires constant attention, occasional crisis intervention and more experience and intuition than book smarts.

Second-generation Japanese American Shirai, noting that the actual brewing process is repetitive and not that dramatic, delves into the personal lives of his cast of characters to add dramatic tension and comic relief, revealing the pressures on both Yamamoto and his protege Yoshida, the strained relationship between the toji and his son (who is also part of the sake-making team) and the loneliness and exhaustion that are part of the sake-making process.

Shirai  explains that the film came about after he met Yoshida at an American promotional event and took him up on a casually offered invitation to visit the brewery. The visit turned into a two-and-a-half year project, with Shirai and producer Masako Tsumura traveling to Ishikawa to film three different sake-producing seasons as well as gather footage on the sake makers during the off season. Beautifully shot,  the film pays tribute to the rarely-seen work of these craftsmen, and their efforts to keep the artisanal sake-making tradition alive in the face of decreasing market share and increasing automation.

The bad news is that you will have to wait a bit to see the film; Shirai is in talks with distributors now and there is as yet no release date. You can keep abreast of new developments, though, through the film's web site or Facebook page.


April 5, 2015

Happy Ritual Spring Holiday!



I'm a sucker for spring flowers and holiday decor, as some of you may have gathered. Since spring break often means travel, I've collected spring photos from a number of different cities.

This year it was Amsterdam and London. In Amsterdam, we came across an alluring sign that read Urban Cacao, and found colorful chocolate eggs (above) that look like they've been spun by an ecstatic cult of yarn artists. Actually they are the playful work of Dutch chocolatier Hans Mekking.

Here's another one of his avant garde Easter egg works:



In London, it was all bunnies, chocolates and pastel treats at Fortnum and Mason, though since my family is partial to hot cross buns, we were all eyes for these specimens:



Back in New York,  the great Upper East Side bakery William Greenberg Desserts is Passover Central for those in search of unleavened kosher desserts. Greenberg carries an array of sponge cakes, special Passover lemon tarts and many varieties of macaroons. The demand for these items is so pressing they're placed under wraps in big metal carts that block the bakery's storefront windows, and pre-boxed to keep up with demand.

I did, however get this shot of freshly baked and bagged macaroons.






In true New York fashion, you can get both Passover and Easter desserts at Greenberg, and many tips on how to serve sponge cake, as I did. 

After such a long, bitter winter, I long to see more spring crocuses, daffodils and tulips. This London flower display was an early harbinger of spring in March:



Whatever spring ritual you are celebrating this month with family and friends, I hope it's festive, delicious and fun.